Google search engine uses various factors to rank a page when someone searches for a specific term. It uses information from trillions of pages in its index and decides which ones are most important for the user when they want to find something. When people search Google, it shows what is relevant to the search terms they enter. Second, they extend the index by crawling more popular websites so you can get better search results for your website's pages. It looks for links to websites or pages that are being linked to by other sites on the web. Here is how Google uses and sorts the pages for ranking:įirst, Google crawls the web. This is why search engine optimization becomes imperative in every web page's existence. Keywords relevant to the products and services you are targeting have a higher chance of ranking. This means Google is looking for websites in the real world that are useful, relevant, and user-friendly. Google says the web pages are organized to help people find things they need over the internet that are relevant to their query.
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